
THE VAULT
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“Want to be more hierable? Want to be more creative? Want to look hotter to employers and clients? The answer is vault. The answer has always been vault.”
WHAT IS…
THE WORD TONIC VAULT?


Think of the vault as a great big, hot-pink treasure trove of GORGEOUS extras to add on to your membership. Extras that’ll make you evem hotter (mentally, that is) to employers and clients.
Think delightful lil mini courses that will show you the way.Hot coaching programs with our cult leader, Carolyn.And snackable templates + downloads that make this copywriting thing easier.
Something for everyone.Every budget.Every goal.Every level.
All hot products in the vault are designed to complement your learning journey in Word Tonic to make you the best copywriter, creative, freelancer, whatever you want-to-be-er that you can uhm…be-er?
VAULT OPENS IN APRIL/MAY
UNTIL THEN, FEEL FREE TO BROWSE ALL THE HOT THINGS YOU
COULD GET ON LAUNCH DAY
(and make sure to register interest!)
​A mini recorded workshop on standing out in job applications from a Mattel writer; yes, you heard that right. Take the 12 month package and we'll also be sending you an exclusive mini video created by David Ikowitz; a senior writer at Mattel (the brand that literally creates Barbie!) In the video, he'll be sharing what big brands like Mattel look out for in job applications!
COURSES;
MINI, MEDIO, GRANDE
Bite-sized, self-paced courses.
Learn it. Master it.
Get the hot little certificate.
All in classic sweary Word Tonic style.
THE 'BECOME A COPYWRITER' COURSE
price; £290/$390
GET YOUR MEMBERSHIP
PAUSED FOR ONE MONTH!
size; grande (12+ modules, 100+ LESSONS)
This course is the OG. It’s the daddy of the vault. And it’s stuffed with absolutely everything you need to know to become a copywriter. This is for members who still feel lost. Who have no clue where to begin. And need a complete refresh and a structured, guiding hand.
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It's a total, comprehensive walk through EVERYTHING you need in this career.


You’ll leave with:
- A finished portfolio
- A bulletproof networking game
- Mastery of every copy type
- Freelance vs in-house clarity
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THE SEVEN WHIMSIES OF THE WORLD
(A COURSE IN THE ART OF CREATIVITY)
price; £179.99/$243
size; medium (7+ modules)
Lyrical. Lilting. Bare feet on summer grass.
Notebook doodles. Sudden beautiful words.
Ancient Greeks. Renaissance energy.
This isn’t a copywriting course.
It’s a creative reawakening.
For members who want to make art for art’s sake.
To dig into their humanity.
To write, doodle, dream and feel again.
You’ll leave with:
- A deeper, fuller connection to the world
- A creative WAY of being, of life
- A reignited spark


GIVE GOOD ORAL ðŸ¤
(A COURSE IN ACING INTERVIEWS)
price; £99.99/$135
size; mini (less than 6 modules)
Do interviews scare you? Does your heart get all BOOM boom boomy and do you act like a complete fucking div?
It’s okay. Because this mini course is gonna guide your (shy) ass through it all. We’ll navigate the q's you get asked, hot frameworks for answering with ease and even dip our toes into the world of public speaking.
You’ll leave with:
- A renewed sense of confidence
- Calming rituals to feel at ease
- Public speaking techniques
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HOW TO SELL YOURSELF
(even if it feels ICKY)
price; £99.99/$135
size; mini (less than 6 modules)
So, you’re a copywriter. You’ve got a portfolio. Now it’s time to put yourself out there. Be a total slut. In other words…you gotta PROMOTE yourself! But we know it can be icky and scary. Well, this course is gonna make it not SCARY and show you all the ways you can yap about you and your writing hotness online across IG, LinkedIn + TikTok.
You’ll leave with:
- A STELLAR self-promo strategy
- Your own brand tone of voice
- A month's worth of LinkedIn post ideas


'DESIGN-LITE' COURSE
FOR COPYWRITERS
price; £99.99/$135
size; mini (less than 6 modules)
A mini course for people who don’t like design and probably never will but really wanna mock up their spec work to look proper good and hot.
You’ll leave with:
- solid, EASY frameworks for design
- know-how to make your spec work look hot
- basic design principles
- full understanding of Canva as a design tool


STACK YOUR SKILLS
(SEO, Video Editing, Illustration & Biz for Copywriters)
price; £99.99/$135
size; mini (less than 6 modules)
You’re a copywriter.
But you want to be a total wet dream to employers.
Enter: The Digital Slashie.
A hot copywriter with extra skills.
In this course, you'll learn four high-value skills that'll stack beautifully on top of writing and make you HOTTER.
You’ll leave with
- Four high-value skills to stack on your copy
- Standout hireability
- A hotter CV/Resume


CUNTY
COACHING
PROGRAMS
Want closer? Harder? No excuses?
You'll love our coaching programs.
Timed. Structured. Brutal (in a loving way).
With Carolyn.
Yes, the bitch herself.
THE 'GET SHIT DONE' PROGRAM
price; £350/$471
program length; one month
Are you the ultimate procrastinator?
In Word Tonic but not really doing ANYTHING and -
it's okay.
Because the ‘get shit done’ program was made for you
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For one month, you’ll be placed in a tight cohort of eight.
Your only job? Complete three career-moving tasks a week.
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Apply. Build. Network. Ship.
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Carolyn checks in weekly.
Miss your tasks for two weeks? You’re out. No refunds.
We’re coming down hard on you baby.
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You’ll also get private, for-your-eyes-only recorded training materials to help you execute - LinkedIn, networking, applying properly, portfolio building.
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By the end of the month you will have:
- Applied to 4 jobs (with full, creative intent)
- Watched 4 masterclasses
- Added 4 new pieces to your portfolio
- Built 10+ new brand connections


THE 'SILLY BITCH' PROGRAM
price; £350/$471
program length; one month
Have you got a slight stick up your ass? A stick that’s made you feel like you have to be this ultra glossy professional biz-suit version of yourself? Well, fuck that shit. If you want to stand out (especially as a copywriter) you need to learn how to be yourself…to lean into your own unique ‘weird’ self.
So in this program, you will go on a journey of rediscovering the silly little bitch that’s hidden inside of you. The one who has a niche obsession with penguins (bcs the world should def know). The one who likes to swear but feels they can’t. The one who has a special neurodivergent brain they’d love to show off more. The version of you you’ve kept hidden for so long.
And yes - you’ll be guided by Carolyn herself.
A woman who's:
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•- Licked a toilet and put it in her portfolio
- Said “fuck” on LinkedIn
- Built a writing business + 2,000-member community by being aggressively herself
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But this isn’t about becoming Carolyn.
It’s about becoming your version of Silly Bitch.

TEMPLATES +
DOWNLOADABLES
Want something low-key and quick to digest? Check out our HOT downloadles. There’s everything in here from CV and invoicing templates to lil freelance cheat sheets ;)
The 'make me look good' cv/resume template
The 'how to script' template pack (TV, AD + RADIO)
~coming soon~
~coming soon~
The 'portfolio booster' cheat pack
~coming soon~
The 'freelance' cheat pack
~coming soon~
The 'beat writer's block' cheat pack
~coming soon~
The 'I IDK what to post on LinkedIn' cheat sheet
~coming soon~