THE COURSE THAT WILL MAKE EMPLOYERS
C*** FOR YOU
Now, I know what you might be thinking.
“WTF Word Tonic, that sounds traumatic!? Why would I want an employer to spunk out on my -”
Uhm, no one was talking about spunk. That’s just…you babes.
We were talking about MAKING EMPLOYERS ~COME~ FOR YOU. AKA, making them so impressed that they just need to interview you and give you a job.
AND THE STACK YOUR SKILLS COURSE IS GOING TO HELP YOU DO JUST THAT
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LIVE NOW!
"I just added some CRAZY new skillsets to my CV and I instantly feel more confident. I also did an interview and they were so impressed with suite of skills!"
LUCY CHAPMAN
recognised by leading
marketing publications...
Proof you can trust our cuntiness
(*holds a strawberry lace to your throat*)
BE A COPYWRITER
AND THEN SOME
Bcs being JUST a copywriter is good.
It’s fine.
It’s grand.
But if you really wanna stand out in today’s market…in a world of AI and clanker advertising…it helps to have more than one thing you’re good at.
IT HELPS TO BE A COPYWRITER AND
THEN SOME.
A copywriter who also has a few extra marketing skills under their belt.
A copywriter who doesn't just know how to write well. But also knows a bit of:
- digital illustration
- SEO
- community management
- and biz skills
and that's exactly what this course is going to teach you
YOUR MODULES
EXPLAINED...
Your learning will be broken down
into four main modules, including...
Bcs knowing how to digitally illustrate shit means you can mock up your pitches and spec work to look X10 more professional (it also means you can offer illustration services alongside your copywriting).
digital
illustration
this module is taught by Echo - a real digital illustration artist. Lessons will include:
-
the right tools/software (ones that are free and easy to use for beginners)
-
the basics of illustration (you'll be guided through how to draw on a digital canvas, experimenting with shapes, colours, and imagery)
-
brand mascoting (at the end of the module, you'll take all you learned to digitally illustrate your very own brand mascot - your first piece of illustrative marketing spec work!)
Bcs it’s great if you can write an amazing blog post but imagine if you knew how to SEO optimise it…so it comes out first on Google search results? Your clients would pay a hell of a lot more for that expertise.
advanced seo
this module is taught by Cait - a copywriter at a marketing agency in London. Lessons will include:
-
SEO basics (a walkthrough of the fundamentals - even if you literally are a NOOB. Plus the best tools to use - the one we'll be focusing on is totally free!)
-
SEO-optimised blogs/web-copy/socials (a lesson where you'll be taught how to take blogs and ANY copy you've written - and how you can use SEO to help clients come up first in Google search results)
-
SEO-optimising YOUR portfolio (find out how YOU can use SEO tools and your newfound knowledge to increase your presence on Google and be found more easily)
You know who your biggest client is? YOU. YOU ARE YOUR BIGGEST CLIENT. You are the person who has to market yourself. You are the person who has to network and shout about your services. So we thought…why not enlist the help of CAROLYN - FOUNDER OF WORD TONIC - to give you a crash course in running a business…your FREELANCE COPYWRITING BIZ?
Carolyn’s ready to share how SHE did it.
How she created a business out of NOTHING at 22 years old - that is now operating in more than 10 countries worldwide and has 3,000 active customers.
business
this module is taught by Carolyn - founder of Word Tonic. Lessons will include:
-
biz-mindset principles (a lesson on putting in the groundwork before you even start BUILDING...your mindset. You'll be guided through how to think like a fucking biz owner)
-
lessons on BUILDING (a look back at how Word Tonic was created - from a newsletter with 0 subscribers to a community with more than 3,000 customers - you'll learn the lessons Carolyn wish she'd known at the start)
The hottest new marketing on the block is COMMUNITIES. With more and more brands wanting to ‘target’ young people - knowing how to build fandoms on social media that GO NUTS and RAVE for a brand is becoming a super sought-after skill.
community +
fandom marketing
this module is taught by Nik, Mic, and Kendall;
Word Tonic community mentors. Lessons will include:
-
creating SUPERfans (a lesson on the power of fandoms and HOW YOU - as a copywriter - can wield your powers to turn customers into super-fans - and how you can nurture those superfan communities once they're built)
-
leading brand events (brands run activation + community events for their 'fans' all the time. But there's an art to organising and hosting; something which Nik will walk you through)
-
modding (moderation is just a big a part of marketing as posting. In this lesson, you'll be taught how to use social media comments to nurture + engage)
MEET YOUR INSTRUCTORS
The hotties who'll be teaching you...
ECHO PRIZMATIC
Echo is a full-time digital artist with a love for all things whimsical. And she will be teaching you all her tips + tricks. Check out some of her latest work...
carolyn mcmurray
Carolyn has been a freelance copywriter for eight years and built up a business - from scratch - at 22 years old. With no funding. No support. No degree.
Inspired to push through and be different from the family of addicts she grew up in, Carolyn has now scaled that business to £250,000+ a year. And she'll be sharing what she's learnt on the way - with you. So you can create a HOT freelance writing biz.
cait jones
Cait has been an SEO copywriter + consultant for more than three years and regularly helps her clients get 1,000+ impressions on blog posts and content.
She'll be teaching you how you can offer potential clients the same with a 101 on SEO!
kendall clarke
Kendall is a newsletter writer for Word Tonic; writing up copy for 25,000+ readers every week. She's also part of the community management team and helps mentor newbies.
She'll be teaching you how to build and create community - through marketing. And the power of superfans.
cuntalyn
(your fairy godmother)
No, it's not Carolyn.
It's Carolyn's cousin.
CUNTALYN.
And she's a fucking fairy.
She'll be like your yoda in this course, taking you from one module to the next. Giving you homework.
And being a bit of a bitch.
FAQS
How does the course work? Is it just videos?
NOOOOO. It's a mix!
Every module has text based lessons:
But they also have video lessons - as we know people learn in different ways ;) So this is like a real proper course, bitch!
Is it self-paced? I'm really busy!
Yes! It's 100% self-paced - all video lessons are pre-recorded and there are no set deadlines. You can log in and learn whenever and however you want.
Do I get a certificate upon completion?
Yes, you do ;) And super pretty as well. But we don't want to spoil the surprise!
Do you offer refunds?
Nope! Our instructors put a lot of effort, time and money into these courses and we don't want to undervalue that.
Can I be friends with Cuntalyn?
Maybe. You'll see her in the course. If you don't complete your homework, she will come at you. With force.
Can I chat to other course learners?
Yes! This course comes with one months’ free membership to Word Tonic. So you can access everything in our platform and community Discord for free - for a whole month.
After that free month is up, the monthly subscription will automatically kick in (a bit like Netflix!) But don’t worry - it’s cheap as chips (literally only £19.50/£26 ONCE a month).
With access to our community, you’ll be able to chat to other course learners but also get so many extra complementary resources like:
-
Weekly workshops with brands like Pokemon + NASA)
-
A feedback channel (get advice on your portfolio + work)
-
Weekly briefs to build/update your portfolio
-
Creative writing hub (a space to chat to other artists)
So super worth it - but you can leave anytime (you’ll still keep your course dw!)