A copywriting course
for total newbies that doesn't have a stick up its ass
(omg, they said ass!!!)
PS. you might have noticed that the design of this page is shit. that's ON PURPOSE bby.
We wanted to show u that it's all about the words xoxo
There's enough 'courses' out there from old dude bros in front of lambos talking to you like you're a stock broker.
But you're not.
You're a writer. A young writer. And you wanna make a go of this whole thing.
BUT HOW? AND WHO SHOULD YOU LEARN IT FROM?
There's Mark - the 50 year old creative director who became a copywriter 20 years ago and he's SO full of knowledge and won like, 50 shiny writing awards and -
Yeah. Mark is...nice. And I'm sure he has a lot of advice to share BUT BUT BUT...
He became a COPYWRITER 20 YEARS AGO.
He doesn't understand what it's like navigating the copywriting industry right now.
In 2025.
As a young person up against ageism and (drum-roll please)
...AI!
Now, we're not worried about AI. Because a bot will never be able to write the same way a living breathing human with dreams and hopes and fears can write.
But let's be real - it makes shit a lil harder.
So that's why all 15+ instructors you'll be learning from in this course are young people your own age.
Young people who know what it's like in today's job market. And not just any young people.
They're young people who have achieved amazing shit even in a world of AI - like writing for Spotify. Or winning awards.
And in this course they'll show you how they did it.
Because if they can do it at 21. 23. 26?
You can too.
🥵This course literally helped Maeve Brown get a job as a writer for literal
SHREK RAVE
Enrol now to get a whopping £200 off discount
❤️14-day refund guarantee
*because yes, we're that confident that our course is so so so so so so GOOD.
but also...we know how scary it is to try something new. so we wanted to make you feel at ease and in control. so if you end up not loving the course, you can get a full refund!
😏spread me
aka, what's inside me
*I mean, the course
✍️ 11 jam-packed modules on everything from the basics like 'WTF is copywriting?' and 'how to build a portfolio from scratch?' to more advanced shit like, 'acing job interviews,' and, 'what to charge' to help you as you progress
✍️ ACTUAL EXPERIENCE SO YOU CAN LEAVE THE COURSE WITH WORK TO SHOW FOR. This isn't high-school. We're not gonna just give you a bunch of info on an Isosceles Triangle and then leave you to figure out the rest like how to pay tax and be an actual adult. Nah. We'll give you advice. But we'll also give you briefs so you can actually build a portfolio of work and experience, alongside your theory.
✍️ a mix of text-based and video lessons, because everyone learns differently
✍️ hands on-lessons from writers who've worked for brands like Mattel, Sally Hansen + more
✍️ access to a live support channel, so you can get feedback from your instructors on how you can suck less (you could never suck pookie)
24 hours until enrolment closes!
You still have a chance to grab the discount ;)
If Klarna is available in your region, you can pay in instalments!
SEPTEMBER SPECIAL
WORD TONIC COPYWRITING COURSE
+ FREE WORD TONIC MEMBERSHIP
Take the course, become a copywriter, land your first gig and get 3 months FREE membership to the Word Tonic community + access extra resources like masterclasses with brands like Google and Spotify.
AND GET FREE ACCESS TO AN EXCLUSIVE FEEDBACK GROUP
£199
£399
OPEN TO ALL CURRENCIES!
*get a full refund if you end up not loving it!*
👩🏫meet your course instructors
gen-z copywriters who've written for Spotify, won awards, and worked at global brands
because if they can do it, you can too
building a portfolio with Ben
Learn how to YASSIFY and build your portfolio from scratch so you can start landing gigs - with Ben Jennings; a 24 year old copywriter who's won an Emerging Writer Award.
scriptwriting essentials with Damaani
Scriptwriting is one of MANY avenues in copywriting - discover the art of crafting a TV-worthy script from Damaani Burns - a 24 year old copywriter who single handledly wrote the script for Spotify's Wrapped Event in London last year
ace interviews
with Marleena
Interviews suck ass. Learn how to make them suck LESS ass and top tips for acing yours with Marleena Garris - a 23 year old copywriter and actor who knows alllll about setting the stage!
how to write social media copy with Elle
How do you become a social media copywriter? And how do you write captions and social content that grabs people's attention? Hear from 24 year old copywriter - Eleanor - on how she tackles the world of social media in her role at Jamie Oliver.
and bcs we don't wanna clog up this page TOO MUCH, here's all the other course instructors you'll be learning from ;)
AI in writing with Leon
Tackling briefs with Priya
Networking with Lauryn
Freelance life with Amy
Agency life with Akosua
Research in copywriting with Riani
The art of SEO in writing with Ralitsa
Tackling briefs with Lili
and a special bonus section taught by Mattel's senior writer!
*yes ~the~ MATTEL who made Barbie
David, Mattel's senior lead copywriter
Meet David - he's the LITERAL key lead copywriter at Mattel (YES, that toy brand that makes Barbie!) He writes exclusively for Hot Wheels Cars so we thought we'd pick his brain on what would make him hire a young writer...
Enrol now to get £200 off
💙14-day money back guarantee
Last day to get the course before it closes
👩🏫ok great BUT how do I know I'll 100% get a job after taking the course?
Good question.
And you're not gonna like the answer.
Because the answer is; we CAN'T guarantee you'll 100% get a job after taking this course.
I mean we could...lie. But that feels...wrong?
Because the truth is, no course (or even degree!) can guarantee a job 110%. That doesn't exist.
I mean, unless you wanna get a dude-bro course that promises it can make you £10k a month:
ICK 🤮🤮🤮🤮
ANYWAY.
While we can't guarantee 110% that you will 1000000% get a job after taking the course, we can guarantee a few other things though ;)
GUARANTEE #1
YOU WILL LEAVE THE COURSE KNOWING EVERYTHING NEEDED TO BECOME A COPYWRITER
It doesn't matter if you have absolutely no experience whatsoever. We guarantee that by the time you leave this course...
YOU WILL KNOW IT ALL.
From the basics (what copywriting actually fucking is, it's history and literally every beginner question you've ever had)
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To how to write LIKE A COPYWRITER. Including lessons on how to write write ads, emails, blogs, and social copy.
(there's even a lesson on how to write scripts from a literal SCRIPTWRITER AT SPOTIFY)
BUT THAT'S NOT ALL. Because we'll even teach you things you don't NEED to know but are NICE to know making you a master of many, many things and not just copywriting alone.
Things like how to ace an interview with confidence
(lessons from an actual actress!)
Things like SEO
(because if you have extra skills, you can charge more!)
And even things like freelancing and how much to charge.
GUARANTEE #2
YOU WILL LEAVE THE COURSE WITH A PORTFOLIO AND WORK EXPERIENCE
Do you know the number one thing employers and clients look out for in applications?
It's not a snazzy certificate
(though YOU WILL get one with this course).
It's not a CV.
It's...
THE PORTFOLIO.
(which is basically samples of your copywriting work in action).
And guess what babe?
IF YOU TAKE THIS COURSE, WE LITERALLY GIVE YOU BRIEFS AND EXERCISES TO BUILD UP YOUR OWN PORTFOLIO FROM SCRATCH WITH NO EXPERIENCE.
So, yes. We guarantee that once you leave the course you'll actually have work to show for and experience.
GUARANTEE #3
YOU WILL MAKE INDUSTRY CONNECTIONS FOR LIFE
You might think this course is just a course but it's more than just a course - it's also a...
GATEWAY INTO THE INDUSTRY!
Because all the course instructors you'll be learning from?
(yes, even the senior copywriter at Mattel)
YOU CAN LITERALLY CONNECT WITH THEM ON LINKEDIN. In fact, we advise you to. It's a super easy way of building up your connections and networking.
Because having 'contacts' can reallllllllly help in this career. And we practically spoon-feed you those contacts.
So when you take the course, hit up your instructors on LinkedIn too - if you mention you're a course learner they will 100% respond! Sometimes it's even led to learners getting MENTORSHIPS!
But also - if you do get the course- feel free to write us an email if you ever want us to connect you to one of the instructors directly. We'd be happy to do it ;)
⭐the WALL of fame
while we can't make guarantees bcs that's ICKY, here are all the people who got jobs after taking the course - we'll let these reviews speak for themselves ;)
"Started while at uni- now I have a placement."
"I literally write for SHREK RAVE now."
"Just finished the course and it's helped me feel SO much more confident. Like, I got this."
"I landed a writing internship with Virgin Atlantic!"
Some people loved the course so much they wrote a LinkedIn post about it without us even asking them to
(that's hot)
Enrol now and only pay £199 instead of £399.
❤️14-day refund guarantee
🤤are you a budget simp?
enrol in the course today and unlock these hot freebies with your course
#freebie 1; access to our online copywriting community!
that's hot
You do know getting this DISCOUNTED course also gives you three months' FREE access to our online copywriting community, right? Usually three months is £50 but you're getting it...FOR FREE!
An online community that Canva's senior copywriter
(yes, that BIG DESIGN TOOL)
literally called, "warm, supportive, and laugh-out-loud."
It's a space where you can make friends with other course learners AND get feedback on the work you're completing
(so you know how to improve!)
#freebie 2
weekly copywriting masterclasses with hot writers from hot brands like Pokemon
If you join and get the course today, you'll get access to our community which in turn will ALSO give you access to live copywriting masterclasses that we do online...
With super cool writers at brands like Google.
Even Pokemon:
#freebie 3
extra weekly briefs to build up your portfolio (alongside the 30+ briefs included in the course, omg)
The course already has 30+ intensive briefs for you to work on - so you can leave with a portfolio and something to show for ;)
BUT to top it off, within our online writing community you'll also get access to a new copywriting brief EVERY SINGLE WEEK. So there's always something new to add to your folio/test your skills ;)
#freebie 4
exclusive access to copywriting challenges we run in partnership with REAL brands
If you join and get the course today, you'll also be able to take part in the monthly writing challenges we run.
These are done in collaboration with real brands - so it's a great way to get exposure (and win prizes!)
Last month's challenge was in literal partnership with PUMA FYI ;)
How does this course work?
You sign up. you join.You get course.
;)
Okay, but really.
This course is totally self-paced. The lessons have been pre-recorded too. So you can dip in and out whenever and however you want.
We wanted the course to be accessible no matter where you're located in the world, so we like it this way!
*And yes. that does mean all your excuses of 'I'M AT UNI, I'M TOO BUSY,' are a bunch of BS bby. Let's be real. You can spend 10 minutes on this course once a week and make progress, alongside your studies ;)
OH and you get this really hot certificate you can pop ANYWHERE and EVERYWHERE (like on your CV) upon completion.
And yes, it's certified!
's%20active%20commitment%20to%20study%20and%20practice%20the%20fundamentals%20of%20.png)
Enrol now to get £200 off
❤️14-day refund guarantee
🧐"Can you take the course
if you're a newbie?"
We made this course for total newbies. Noobs. The 'i-know-nothing-ers.' So you're in safe hands ;)
You'll learn everything from the absolute ABSOLUTE basics to more advanced stuff so you can actually leave and get a job.
🧐"I don't have a degree, I don't think I'm smart enough to do this bby."
Babe, respectfully.
Shut the fuck up.
Don't do a disservice to yourself like that, omg. You do realise the founder of Word Tonic has no degree, right?
also, is this one of those weird narrator moments where I reveal myself? it's meeeee bitches (I mean, someone had to write this page).
My name's Carolyn ;) I'm a 25 year old copywriter. I've been doing this now for six years. And I have fuck all degrees. And it's not stopped me from doing or achieving anything.
To be totally honest with you...I grew up in a family of alcoholics. Both my parents were drinking (a lot) and money was always sort of an issue. My dad was a postman and my mum was a nanny.
So you kind of get the picture.
And I just couldn't afford uni. I mean, I tried. But I ended up dropping out because I just couldn't deal with being £9,000 in debt.
And I still managed to make it as a copywriter.
And you can too.
This career is more about showing off your writing than experience or a fancy degree. If you can build up a beautiful portfolio of work, you're all set.
Enrol now to get £200 off
❤️14-day refund guarantee
🧐"Can you take the course if you're based in Australia/The States, etc?"
Yep ;)
We're global!
So you can join and take the course from anywhere (remember, this baby is self-paced and lessons have been pre-recorded- so you can dip in whenever).
Once you pay, it will automatically convert to your currency after checkout!
OH and our course instructors are FROM ALL OVER THE WORLD to ensure the material is fresh and applicable no matter where you're located!
Take El Dawson; she teaches a module on social media copywriting and literally WRITES FOR JAMIE OLIVE AND SALLY HANSEN (yes, the hot nail brand).
*and yes, she's based in Australia!
💙LET US BE YOUR (copywriting) MOTHER
Babe.
You read this far.
It's clear you want this.
You want to write for a living and get paid to think up cute words for cute things and work from home.
You WANT that.
And you know we're hot. That we can help you. So come on into our arms-I mean, uhm...course.
LET US BE YOUR COPY MOTHER.
We will teach you.
Guide you.
Support you.
Hell, we even send you memes in the course whenever you complete a module. Just to say WELL DONE.
okay but seriously this bitch won't be live forever. once we hit capacity, girl will time out.
and then you'll need to wait till our next enrolment period where the discount will be no more and that would be oh so sad and -
