WTF is copywriting?
Our cute little FREE pe-recorded webinar will tell you...
It's a career in writing but beyond that YOU'RE LOST.
(and no, it has nothing to do with copyright or legal shit).
Copywriting is this:
It's that blog post you read about how to make a cookie.
Even the funny writing on the side of an Innocent Smoothies bottles is copywriting...
Curious? Watch the free webinar!
Sweeeeeeet.
(oh also all the writing you're reading on this page rn? That's copywriting too. Even us making you say GOOGLY BUTT in your head. It's copywriting. And yes, you can swear in copywriting. and write in lowercase. it just depends on the brand you're writing for).
ANYWAY. Enough talking. If you scroll down, you'll find out more about us but if you wanna dive right on in and learn about how to become a copywriter from scratch? Go ahead.
REMINDER; THIS IS A PRERECORDED WEBINAR; so it is not live! But there'll be a little bot in the chat to help guide you who will also be posting helpful resources + links throughout.
You'll be hearing from a young copywriter on how THEY broke into the industry from scratch + their tips
(and WTF Word Tonic is too).
ENJOY!
OK but who dafaq are you?
We're Word Tonic; a community of 1,000 GEN-Z copywriters. We're basically like Duolingo but for young people that wanna learn how to write for a living. We do masterclasses with brands like Duolingo and Marvel, briefs to build your portfolio and more.
We were founded by Carolyn (I'm actually the one writing this right now, eugh).
I'm 24 years old and started out copywriting at 18, with no degree. To get personal, I grew up in a family of alcoholics - there was lots of fighting. I'm sure you get the picture. I also didn't have tonnes of money growing up. My dad was a postman and my mum was a nanny.
I never knew copywriting existed at school until one day I stumbled across it online and thought 'writing for a living SOUNDS NICE.'
I created Word Tonic to be a more accessible (fun) alternative to spending £9000 on an advertising degree. So feel free to watch our prerecorded webinar; it'll:
- go over the basics of copywriting
- a few tips on how YOU can get started in the industry from scratch
-as well as what Word Tonic is (we've got a lil gift for you!)
We're kinda a big deal in the copywriting industry
(at least, that's what we've been told)
LBB Online (a v. big marketing publication) says Word Tonic 'helps members navigate the copywriting world - it provides them with peer support and learning opportunities.'
*click here to read full article*
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Creative Lives (another v. big marketing publications) calls us 'a space for budding (and newbie) copywriters to develop their craft and find like-minded copywriters – as well as their clients and audience.'
*click here to read full article*
Max White, Monzo's senior lead writer fangirled over us
And even Google's past editor in Chief thought we were hot and wished they could have joined us when they were younger
And for added measure, here's a few REAL reviews from real Word Tonic members on why they love us
(omg, they're such groupies)
Word Tonic reviews from...
DAMAANI BURNS /UK
"Joining Word Tonic was the best decision I made for my career. Hearing about a Gen Z, female-led copywriting community had me intrigued but I never could've imagined it would have gotten me where I am now.
Word Tonic brings an abundance of real opportunities to connect with senior copywriters and industry pros who’ve worked with some of the biggest brands out there. You get to discuss writing with writers from Google, Kylie Cosmetics, Disney and more. Through their advice and support, I landed my current job (initially as a junior copywriter, made a mid-weight just under a year in).
Before Word Tonic, my freelancing business was pretty small and I was primarily working with small businesses in my area. Now, thanks to their guidance and networking opportunities, I’ve expanded my freelance clientele in ways I never thought possible. Writing the script for Spotify’s first-ever ‘Wrapped Live’ was like a fever dream and nothing I would've imagined doing so early into my career, and I’ve since worked with brands like GUESS, GUESSKIDS, Marciano, Bumble, and Badoo. Honestly, I’ve flourished here in ways I couldn’t have imagined."
TIHANA BRYAN/USA
CHECK OUT TIHANA ON LINKEDIN
Word Tonic reviews from..
“Word Tonic has been an amazing community to be a part of! I have learnt so much about creating engaging copy and have enjoyed engaging with the plethora of masterclasses from some of my favourite brands.
The community aspect of Word Tonic is amazing as we all share copy we've made and give each other feedback, participate in challenges and sometimes share cool copy we've seen in the wild! Thanks to Word Tonic I have been able to build my portfolio and even secure a position as a content creator for a charity!”